PayPal Unveils One Touch for Web
PayPal is expanding its One Touch payment service to the Web.
One Touch was launched last fall for native iOS and Android apps. Since then, PayPal notes that it has seen “tremendous results” in how much it has improved the buying experience for both consumers and merchants. Due to these results, the company is launching One Touch for Web, which enables consumers to pay without their user IDs and passwords on the Web after their first login, similar to how the service works on mobile devices.
PayPal notes that merchants leveraging One Touch for native mobile apps have reported an increase in sales, average order values, customer adoption and loyalty. With the extension of the payment service, merchants are also able to offer customers a seamless and secure payment experience on the Web.
It is important to note that most merchants will automatically have One Touch enabled for their customers without having to do an integration. Moreover, consumers that choose to pay via One Touch will be able to check out across millions of PayPal enabled websites with just a single touch and without having to re-enter login information. Plus, since the service has been extended beyond native mobile apps, One Touch will soon be available to all of PayPal’s customers regardless of whether they have the PayPal mobile app downloaded.
One Touch for Web has begun rolling out in the U.S. and will expand internationally in the coming months according to PayPal.