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PayPerPost Requires Disclosure

Posted on 12.17.2006
PayPerPost today announced the second phase of its full disclosure model. Participating Consumer Content Creators are required to disclose their sponsored status site wide with a prominent disclosure policy or on a per post basis. PayPerPost expects this will bring greater transparency to the growing consumer generated advertising industry - the company currently provides bloggers with tools to develop appropriate disclosure standards (DisclosurePolicy.org). Consistent with WOM industry guidelines however, PayPerPost will prohibit marketers who use the marketplace from requesting no disclosure. To cover the increased blogger and marketplace costs of the company’s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post.

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