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PayPerPost - Love or Hate?

Posted on 7.09.2006
There has been more buzz in the past week about that anything I've seen in quite a while. In my opinion, it's an extremely fascinating marketing solution, but that's not the concensus.

It works in the following way (don't worry - it's simple - not like explaining SEO or PPC): Advertisers bid for bloggers to post about their products and services. If you've heard the word "payola" at anytime in you business career then you can understand the problem. the argument is that products and services should stand on their own, generate their own buzz without incentive from the makers of those products or services. In the real world however, it does not always work like that.

"Our service offering completely redefines the concepts of product placement, product endorsement, consumer generated marketing, buzz building and search engine marketing. We are leading a blogger revolution," said PayPerPost founder Ted Murphy. "Media companies and celebrities have been compensated for endorsement and product placement for years. Finally bloggers will be compensated for all the traffic and sales they generate when they blog about products and companies."

Many bloggers scoffed at first word of the program - in my opinion unneccesarily. There's no difference between PayPerPost and traditional affiliate programs in that companise recruit others to endorse and promote the advertisers products. Personally, I don't see a problem with it and it gives bloggers access to revenue and advertisers access to the creativity of consumer generated media.

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