Peacocks Selects GSI Commerce
GSI Commerce, a provider of e-commerce and multichannel solutions, today announced that it has extended and expanded its partnership with Peacocks, one of the UK’s leading fashion value retailers, to provide a comprehensive e-commerce solution including web technology, web store design, fulfillment, order processing, and call centre services.
GSI Commerce has provided Peacocks with fulfillment and customer service solutions since September 2007 and Peacocks have now decided to expand their partnership in a bid to aggressively grow its online channel. Under the eight-year agreement, GSI will now provide a full service e-commerce solution, set for launch in early 2010.
Tim Bettley, managing director of Peacocks, commented, “It’s safe to say that our existing web store has been very successful but, in order to take our offering to the next level, we recognized that we needed a partner with the expertise, resources, enterprise technology and operational capability to run a major online flagship store. We considered other providers, however, GSI was the obvious fit for us. GSI’s ‘percent of sales’ business model immediately improved our profitability while avoiding costly capital expenses.”
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