Perfect Together: Website Audits & Web Presence Analytics
For today's 'Net professional, it is essential to know how, where, why and when to execute content, search and social campaigns - and the available tech for doing so just keeps getting better.
Web presence analytics platform gShift announced that it has entered into an agreement to acquire SiteCondor, a company that develops website auditing tools for digital agencies and content marketers.
gShift will now essentially enable its agency and brand clients to conduct website audits on their own domains (as well as on their competitors'), respond to search engine algorithm changes, maximizing content discovery opportunities
“The acquisition of SiteCondor is a significant step forward in our strategy to empower digital marketers to fully maximize their investments in owned and earned media,” said Krista LaRiviere, cofounder and CEO, gShift. “Today, we’ve taken our platform to a new level. One which enables agencies and brands to more effectively compete by providing critical insight into their web presence, which informs their digital marketing strategies.”