Performance Ads Come to eBay
eBay announced it is launching a new seller advertising service that will be available exclusively for items bought and sold on the platform.
eBay sellers will only pay for advertising their listings when an item is clicked and purchased. That alone sets the solution apart from many other performance advertising solutions including Google's AdWords and others.
The service is currently by invitation only to a small number of eBay Store subscribers in the U.S., U.K, Germany and Australia - although eBay did indicate there are plans to expand the program this year.
eBay also recently announced it is testing out its own loyalty program for buyers, offering faster delivery and free returns in an effort to challenge the dominance of Amazon.