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Performance Marketing - May 2014

Posted on 4.30.2014

:: Despite many in the digital world's negative view of the affiliate industry, top-notch performance marketers — and the networks and advertisers that support them — are fueling a multi-billion dollar industry and leveraging sophisticated technologies and strategies to prove the critics wrong and make a few bucks doing so. :


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Below you will find the contents for the May 2014 edition of Website Magazine. The feature article, "Bright Ideas for PERFORMANCE MARKETING" provides a practical approach for both advertisers and publishers looking to capitalize on the lucrative opportunities that exist in the channel.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The May 2014 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 

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FEATURE: Bright Ideas for Performance Marketing
Despite many in the digital world's negative view of the affiliate industry, top-notch performance marketers — and the networks and advertisers that support them — are fueling a multi-billion dollar industry and leveraging sophisticated technologies and strategies to prove the critics wrong and make a few bucks doing so.

Enterprise Ready: Website Accessibility 101

Small Business Lab: User-Experience Checklist

Network Spotlight - Rakuten Linkshare: Get a closer look at one of the top affiliate networks in the performance marketing space. .

Free PPC Advertising Tools: Discover 21 Web-based tool to improve your pay-per-click advertising campaigns.

So Long Big Data!: Web and application analytics are becoming more meaningful to 'Net professionals.

Hard Rock Cafe's Social Story: Learn how this global brand tackles social's challenges and opportunities (and how you can too).

Frequent Buyer's Club: Follow these tips to generate more repeat, regular website conversions.

State of the New gTLDs: Find out which of the new domain extensions are burning up and which are flaming out.

Website Magazine Departments:
'Net Briefs: Facebook, Google, Twitter, Bing & more
App Insider: Microsoft, Klout, IFTTT, Gneo
Stat Watch: Investing in MarComm
Quiz Time: Test Your Tech Vocabulary
50 Top:
Web Customer Service Solutions
Mastering Search: SERP Trends in Focus
E-Commerce Express: Managing Customer Reviews
Design & Development Digest: Front-End Frameworks to Know
WM Commentary: Quit Changing the World

Get the digital scoop with Website Magazine’s email newsletters, covering e-commerce, search, SoLoMo, design and more.

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