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Performance Requirements for Today's Digital Enterprises [A Q&A with Yottaa]

Posted on 8.24.2016

When it comes to optimizing Web and mobile applications, retail customers like Billabong, Jelly Belly and Moosejaw turn to Yottaa to improve performance.

The receipient of many accolades - including a Website Magazine 2016 Power Player - Yottaa continues to climb, reporting 17 consecutive quarters of record revenue growth. To see what is fueling that success, what industry changes face the cloud platform and what potential end-users should know about the company, Website Magazine caught up with Bob Buffone, founder and Chief Technology Officer of Yottaa

What should those using your services/products know about the industry in which you operate?  

Bob Buffone, Yottaa: Online businesses know that users are increasingly mobile and have seen a dramatic increase in mobile traffic. They also realize that site visitors are increasingly demanding - dynamic and personalized content are no longer nice-to-have elements, but are required to differentiate and drive customer acquisition and retention. What many don't realize, however, is that long-standing Web acceleration solutions are no longer sufficient to deliver an engaging and consistently fast experience online. If online businesses are trying to achieve "the Amazon effect" online, they are increasingly extending their apps using SaaS solutions implemented via JavaScript. And despite advances in mobile device and browser technology, those JavaScripts must be managed and orchestrated to achieve good Web performance online.

How will your services/products change in the next 1, 5, or 10 years? 

In the next year, standards will begin to emerge as the industry grapples with increasing fragmentation and tire of visitor attrition and unpredictable customer churn.

In five years virtual reality will change the way marketers and e-commerce professionals engage their audience. New challenges will emerge with connected device security and performance as 2-D experiences become 3-D and pervade every aspect of our digital and physical experiences.

In 10 years the IoT and connected devices will make bi-directional acceleration and robust security an absolute necessity. IoT will drive true artificial intelligence (AI), business intelligence (BI) and predictive analytics technologies, something that IBM and Watson are currently leading the industry in terms of research and development (R&D). 

Where is there the most demand for your services/products?

We see the majority of demand in the mid-market and enterprises in established online markets. NAM and the EU have a massive demand for our services, with emerging markets still grappling with 2G and possibly 3G connectivity that makes advanced optimizations a horizon objective v.s simply ensuring people can come online. 

Who are your competitors?

Our primary competitor is a dearth of knowledge and a lack of understanding. Many businesses simply do not understand the dramatic impact that performance has on their top and bottom lines or that there are ways that they can make huge strides in business performance by using a technology like Yottaa's to extend their current investments. Many businesses look at "optimization" as a many-faceted thing, which it is, but miss the fact that an underpinning of speed, and the ability to adapt integrated technologies to better engage the context of the visiting user are required capabilities today.

What are current trends impacting your business? 

Mobility and personalization are still the primary forces. The customer is king and businesses are truly struggling to understand and implement strategies to achieve their objectives. 

Anything else you'd like to add?

Given the pace of digital innovation it's critical that businesses look for vendors and solutions that enable them to move faster, and keep them free to choose the best solutions for their ever-evolving strategies. At Yottaa we've focused on creating a platform that can integrate into any existing environment and always leave room for the business to add best-of-breed components whenever and wherever they need them. If you are using solutions that limit your ability to choose, you're looking in the wrong place. 

Check out other posts from the Web Masters tech interview series by following the links below:

- Honk! Targeted Ads for Car Buyers

- Spotlight on Conversational Commerce

- Web Masters: Answering Why, How & Who with Digital Intelligence

- Web Masters: The Return on Site Search

- Web Masters: A More Human Form

- Data & Customer Choice

- SEO Pros: MySiteAuditor in Focus

- Web Masters: CX Trends & Tech

- Don't Steal Those Marketing Images! And Other Photo Insights

- Managing Reviews & Reputation [A Q&A with ConsumerAffairs]

Ad Fraud, Blocking & Other Trends Impacting the Industry [A Q&A]

- When You Need Advisers to Chime In 

- Fraud-Free E-Commerce on the Cheap

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