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Performancing Blog Ads

Posted on 10.17.2006
Performancing has released an interesting advertising system for bloggers. When a website/blog visitor mouses over the Performancing ad, a short text ad appears. Interested advertisers will be pleased to know that there are quite a few good sites to advertise on including Darren Rowse's problogger.com and Patrick Gavin's LinkBuilingBlog.com. Payouts for bloggers are competitive at 70% of ad revenue, plus an additional 5% for referrals. Publishers can accept or reject any ads. Payment is via PayPal with no minimum for payout. The primary downside (at least for me) is that it's a great way for Performancing to advertise itself but advertisers don't get the immediate brand recognition as users have to mouse over to see the ad. I do like that space is sold on a CPM basis and that bloggers can accept or reject ads. Overall it's definitely worth a look.
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