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Perks of Virtual & Augmented Reality Apps for Business

Posted on 5.03.2016

:: By Chirag Leuva, Yudiz Solutions ::


Virtual reality (VR) and augmented reality (AR) apps are unreasonably exciting if we talk about work, business or play.

Both these technologies have extensive potential to modernize the current way of doing business. No doubt, AR and VR have similar features but they play their significant roles in their own perspective. In AR, users experience the real world at the same time interacting with the virtual objects around them. In VR, users are apart from the real world and occupied in a completely artificial world. Let’s have a look on the perks of using augmented reality and virtual reality for business.

Perks of using AR

Unambiguous – Entrepreneurs can showcase their product or services in a more advanced and improved way using visions with the help of augmented reality. AR decreases ambiguity while increasing clarity of how customers sense visual experiences.

Training – Educating employees for the high-tech training with better understanding can be achieved with the help of AR apps and devices. AR provides thorough overview of each tools and techniques that ultimately increase business growth and benefits.

Data Delivery – Companies can demonstrate real-time and significant data of their products to customers.

Perks of using VR

Psychotherapy - Virtual reality has become a useful tool especially for the treatment of mental disorders. In psychology, VR applications have helped people with anxiety disorders and also reduced the cost of therapy.

Digital Generation - Current generation students are very well informed about latest technology and use it frequently, VR technology could make them interested in their studies and excel as a result. This could be a good investment for e-learning type businesses.

Branding – Branding your product in a totally different and superior way is possible with the use of virtual reality. For instance, the tequila brand Patron launched a VR experience to give consumers a behind-the-scenes look at production.

Customer Satisfaction – 3-D visual experience of the products is the memorable and best way to achieve customer's satisfaction. Customers can view the 3-D avatar of products in a real world without any interruption.

Both these technologies have a long ways to go for modernizing business experiences, but it’s worth keeping an eye out for what’s possible.


Author Bio: Chirag Leuva is the CEO of Yudiz Solutions, an Android app development company; where he works to bring client ideas to reality. He enjoys pushing the limits of user interaction and finding ways to create awesome reusable components within a mobile environment.

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