Personalization and Product Prioritization with Evergage SmartHistory
Evergage, which provides a suite of Web personalization solutions, has announced a new tool that provides website visitors access to the product pages they previously viewed based on their prior level of engagement.
Positioned as a "shopping companion," the Everage SmartHistory solution (a retailer-branded "smart bar") essentially shows customers the products that were of most interest to them (based on an engagement scoring algorithm that factors in time spent reviewing product details or interacting with product images) without forcing them to add items to a cart or "favorite" them in an attempt to remember the product they viewed and may want in the future. This enables online retailers to deliver a better shopping experience in general and gather some useful insights about consumer behavior.
“Evergage SmartHistory gives e-commerce providers a competitive edge by enhancing their sites with a unique feature shoppers genuinely appreciate,” commented Karl Wirth, co-founder and CEO of Evergage. “SmartHistory displays each visitor’s personal shopping history while they are live on the site, offering them great convenience, time savings and value, and giving them a compelling reason to keep coming back.”