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Personalization For the Digital Consumer - February 2015

Posted on 2.02.2015

:: Today’s consumers can take their digital business anywhere and that’s causing companies to rethink how they capture and keep visitors’ attention. Personalization-related technologies and strategies are fast becoming the best approach to do so, of course, providing modern digital enterprises with powerful ways to cater to customers’ wants and needs, in some very creative and engaging ways. :
  


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Below you will find the contents for the February 2015 edition of Website Magazine. The feature article, "Personalization For the Digital Consumer" showcases some of the most popular, practical and powerful solutions and platforms for Internet professionals in pursuit of digital success.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The February 2015 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: Personalization For the Digital Consumer
Today’s consumers can take their digital business anywhere and that’s causing companies to rethink how they capture and keep visitors’ attention. Personalization-related technologies and strategies are fast becoming the best approach to do so, of course, providing modern digital enterprises with powerful ways to cater to customers’ wants and needs, in some very creative and engaging ways.

Top Apps for Web Pros
While there is no shortage of mobile apps to choose from, Website Magazine profiles five innovative applications to download today.

The Link Between Humor & Conversions
Making an immediate connection with website visitors is the only surefire way to get them to stay, but is humor the best approach?

Email Marketing’s True ROI
Marketers that fall into the common open/click-through rate trap when measuring email’s ROI may miss out on the bigger digital picture.

Server Migration Guidance
Companies don’t launch websites with server migration in mind, but they’ll need these practical strategies when the time comes.

Display Advertising Myths
From click-through rates to banner blindness, online advertisers would be smart to not believe everything they hear about the Dos and Don’ts of display advertising.

Explore more from Website Magazine's February 2015 issue:

Editor's Letter: Let’s Get Personal
Net Briefs & App Watch:
Social Commerce, Skype, AOL, Mobile Search, iBook...
Stat Watch:
Who’s Personalizing What?
Enterprise Ready:
Gamifying Employee Motivation
Small Business Lab: Next-Level Marketing Automation
Quiz Time:
How Socially “With It” Are You?
Top 50:
Digital Ad Platforms
Mastering Search: Everyday Content Development
E-Commerce Express:
Polyvore’s Impact on Web Design
Design & Development: 5 Principles for Easy Online Interaction
Commentary: Reinventing Your Digital Business

Get the digital scoop with Website Magazine’s email newsletters, covering e-commerce, search, SoLoMo, design and more.

 

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