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Personalization for the Digital Customers of 2015

Posted on 2.09.2015

Whether they are looking for a breaking news update, a new pair of dress shoes or a place to purchase airline tickets, today’s consumers can take their digital business anywhere – causing companies to scramble to find and implement technologies and strategies that can make their websites stand out from the competition.

Personalization is fast becoming the best way to do so. At its most basic, personalization is a technique that alters the presentation of a website’s content to match a specific user’s preferences. At its most advanced, it is about delivering a truly custom experience to each individual user.

..:: Click here to learn how to get started with personalization. ::..


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