Personalization Goes Offline for Retailers
Omnichannel personalization powerhouse RichRelevance and Starmount, which provides retail point of sale (POS) and in-store customer engagement solutions, have partnered to bring personalization into the brick-and-mortar realm.
The partnership integrates Starmount’s Customer Engagement Suite™ with the independent Relevance Cloud personalization platform to bring personalized product recommendations and content to the POS for retailers (and, of course, shoppers too).
Retail sales associates will essentially have access to products, promotions and content that reflect each shopper’s history, behavior and preferences across channels, as well as an ‘endless aisle’ of inventory available from other stores and warehouses.
“The Starmount / RichRelevance partnership empowers retailers to provide a greater and more personalized level of customer experience than ever before,” said Joe Halloum, President and CEO, Starmount. “For retailers, providing a consistently great omnichannel experience is quickly becoming table stakes, and our retail-proven in-store customer engagement and POS solutions, combined with superior personalization capabilities from RichRelevance, provide the fundamental building blocks retailers need to stay on top in today’s volatile selling environment.”