Personalization in Daily Deals & Flash Sales
Ecommerce personalization provider Baynote and marketing application provider Crowd Factory have joined forces to provide a solution that will allow marketers to develop and deploy contextual flash deals, referral offers and group deals.
What makes the announcement newsworthy is that instead od displaying offers and incentives in an arbitrary (non-targeted) way, Baynote allows Crowd Factory offers to be presented to individual visitors based on their interests and “frame of mind”.
"Flash deals and referral offers are an exciting area of innovation in e-commerce, but they often dismiss a crucial element: what a customer is actually interested in buying when they see an offer," said John Kelly, chief operating officer at Baynote. "If a visitor is interested in buying a fleece jacket but is offered a daily deal on a swimsuit, that deal will almost never convert. We're thrilled to be working with Crowd Factory to make social offers much more relevant to shoppers."