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Personalizing Every Retail Interaction

Posted on 8.02.2015

Knowing a consumer across channels and devices is increasingly important as shoppers follow a non-linear path to purchase.

To understand just how many channels play a role in purchases, retailers should check out Google's interactive tool that displays benchmarks across industries and business sizes.

From email and mobile to desktop and search, brands must make the buying experience engaging and personalized, and, increasingly, that demand carries over to mobile apps as well. Applying the same level of personalization from their websites to their mobile apps, however, is a struggle. According to Qubit, app personalization requires a complex mix of programming, data integration, flexibility and segmentation that is lacking in most app-building and app-testing solutions.

Qubit (a customer experience platform) and Apptimize (optimization tools for mobile apps) have partnered to release Qubit Mobile, which combines Web and mobile interaction data with visitor knowledge to fuel A/B testing and personalization of mobile applications.

“We constantly hear from sophisticated businesses that personalization across platforms is critical to their mobile strategy and sustainable competitive advantage. This partnership with Qubit now enables any company to connect native mobile data with Web, mobile Web, and mobile marketing data,” said Nancy Hua, CEO of Apptimize. “E-commerce and mobile commerce are increasingly competitive. Qubit Mobile is how companies and brands stay ahead by providing a superior experience for their customers.”

Through this new partnership, customers can now utilize the following features in one solution:

Cross-device reporting: Customers can join data across mobile and Web to create a comprehensive view of visitor activities across devices.

Deep visibility: Customers can analyze mobile app user interactions with in-app events to measure the effectiveness of mobile initiatives and strategies that matter most to them.

A/B Testing: Customers can A/B test multiple user experiences to create an app that keeps users coming back. Personalization: Customers can serve the most relevant experiences to their valuable segments at the right time and place, in real-time.

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