Personalizing the Content Experience
Technologies are emerging that are enabling brands to better personalize the digital experience for Web users - even if they are classified as "unknown."
Content recommendation solution BrightInfo recently announced a new integration with marketing automation provider Act-On that will enable brands to present personalized content offers across website and paid media channels. The integration will enable Act-On users to recognize known leads and target anonymous visitors uniquely, enrich BrightInfo-assisted leads within Act-On with extra data for segmentation and analysis and push leads generated through BrightInfo forms direct into Act-On in real-time.
“The rules have changed and buyers are conducting their research anonymously online," said Boaz Grinvald, CEO of BrightInfo. "It is paramount for businesses that want to thrive in this new reality to engage with their anonymous prospects across owned and paid media channels, in an effort to convert them into customers more readily.”