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Personify is Locking Down the Membership Management Software Space

The constituent/membership management space got a little less crowded this week as Personify announced the acquisition of Wild Apricot, a popular and very well respected membership management solution in its own right.
Wild Apricot is one of the leading membership management software solutions for small associations, clubs and nonprofits and currently services over 22,000 organizations and 7 million members. Wild Apricot also has a sizable international client base with 21 percent of its clients out side the U.S.
“Adding Wild Apricot to the Personify family allows us to now serve more than 30,000 organizations and 75 million members,” said Eric Thurston, Personify CEO and President. “Personify has been leading the way for large organizations for more than 20 years. With Wild Apricot, we add the #1 ranked membership management software for small associations, clubs and nonprofits for 5 years running.”
Personify is apparently looking to lock down the entire membership management space. In 2015 the company acquired Small World Labs, for example, an online community and social collaboration platform to better serve its clients by becoming the industry’s only complete constituent engagement platform. And in April 2017, Personify continued the initiative with the launch of PersonifyGO, a modern, intuitive browser-based interface for Personify360.
“What attracted us to Wild Apricot was their commitment to building software that is easy-to-use, cloud-based and accessible any time, anywhere and on any device. That aligns perfectly with the strategic direction of both Personify360 and Small World Community product offerings," continued Thurston. “We surveyed the market and Wild Apricot is the best in class for smaller organizations.”

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