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Phablets Ruled the Holidays

Posted on 12.28.2015

Phablets are taking over the holidays according to new data from Flurry.

The data shows that in the week leading up to Christmas 2015, 27 percent of the new smart-devices that were activated were phablets. Comparatively, just 13 percent of activations in the same time period last year were phablets, followed by just 4 percent in 2013. What’s more, the data suggests that for the first time consumers are opting for phablets instead of a smaller-sized phone and not instead of a tablet. In fact, small phones with a screen size less than 3.5 inches have practically vanished, representing just 1 percent of new activations in the week leading up to Christmas this year.

Additional data sheds light on the top five device activations by manufacturer, with Apple leading the way at 49.1 percent. Coming in second is Samsung with 19.8 percent, followed by Nokia at 2 percent, LG at 1.7 percent and Xiaomi at 1.5 percent. Although Apple is leading the way in device activations, the company did fall 2.2 percentage points from 2014, when it accounted for 51.3 percent of activations.

Lastly, the report found that Christmas is once again the biggest day of the year for app downloads. In fact, Flurry tracked 2.2x as many app installs as on an average day in December.


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