Pick This! Recommendation Solutions to Know
Savvy Web users have come to expect a personalized online experience, yet many brands don’t have the right strategies or technologies in place to meet these consumer expectations.
Discover five recommendation solutions that companies can leverage to start personalizing their brand experience today.
Product recommendations are some of the most influential features that e-commerce retailers can have on their sites. With targeted messaging campaigns that enable brands to send personalized emails, as well as allowing them to deploy remarketing campaigns to consumers based on products they recently viewed, Listrak provides a comprehensive recommendation solution for brands in various verticals.
In order to provide the most relevant and engaging recommendations possible, MyBuys's recommendation solution, MySite, matches the behavior of each consumer to specific products in a brand's catalog in real-time.
Through its continuously learning technology, Certona delivers a powerful omnichannel solution that helps brands maximize every interaction they have with a consumer by delivering the most personalized results possible. Certona does this through leveraging information from brands' CRMs as well as consumers' purchase history, browser behavior, location and more to display the most relevant recommendations.
Through monitoring consumers' behavior and on-site search patterns, Baynote delivers highly personalized content and product recommendations by inferring consumer interests.
Not only does the recommendation system from BrainSINS enable brands to cross-sell on multiple devices, but it also endows brands with the capability to manage and push specific products (if they select the top-tier package). For example, if an electronics retailer has an abundance of a certain type of TV, it can push that TV in their product recommendations.