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Pin Notifications Make Pinterest Even More E-Commerce Friendly

Posted on 8.01.2013

Social “pinboard” Pinterest, still one of the darlings of the social media world, is becoming increasingly attractive to e-commerce merchants.

Back in May, Pinterest began showing the current price of pins from certain websites. The Pinterest rich pins were certainly an e-commerce friendly development in itself but recent improvements stand to make it ever more so.

This week the company announced a new service that will alert Pinterest users via email when there has been a price drop on something they’ve pinned. Pinterest claims tens of millions of pins have price details on them already. The network will group price adjustment notifications into a single email.

More on Pinterest from Website Magazine:
- Pinterest-ing Insights, Advice for Merchants
- Instagram More Effective Than Pinterest?
- Marketing to Moms – Rewards Required


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