Pin Notifications Make Pinterest Even More Ecommerce Friendly

Social "pinboard" Pinterest, still one of the darlings of the social media world, is becoming increasingly attractive to ecommerce merchants.

Back in May, Pinterest began showing the current price of pins from certain websites. The Pinterest rich pins were certainly an ecommerce friendly development in itself but recent improvements stand to make it ever more so.

This week the company announced a new service that will alert Pinterest users via email when there has been a price drop on something they've pinned. Pinterest claims tens of millions of pins have price details on them already. The network will group price adjustment notifications into a single email.

More on Pinterest from Website Magazine:
- Instagram More Effective Than Pinterest?
- Marketing to Moms - Rewards Required

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.