Pinterest Adds New Analytics Dashboard for Businesses
Analytics are a crucial ingredient in helping businesses to boost conversions and understand how consumers are engaging with their business - on all their digital channels.
Popular social media platform Pinterest has gotten in the analytics game - just releasing a new analytics dashboard exclusively for businesses.
With the new dashboard, businesses will get an in-depth look at how consumers are interacting with their content as well as what content is the most and least successful for them. Businesses will be able to see where the content was pinned from, how many impressions and clicks it has received as well as, of course, how many repins it has received.
One of the more interesting features of the new dashboard is that it will also reveal key information about the consumers who engage with a business. The dashboard will reveal common interests as well as other businesses an audience engages with.