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Pinterest Engagement Increases by 50%

Posted on 12.19.2013

Pinterest has had a big year. Not only did the emerging social network launch Rich Pins and introduce ads, but it also saw engagement increase by 50 percent year-over-year (YoY) according to a recent AddThis study.

The sharing platform’s 2013 Year in Review, which is made up of consumer social sharing behavior data from AddThis tools, reveals that even though Facebook still dominates when it comes to sharing, it has actually declined by 11 percent YoY. In addition, the data found that Pinterest engagement grew by 50 percent and Twitter shares increased by 3 percent YoY.

When it comes to sharing across the globe, India (48 percent) and Brazil (46 percent) saw the strongest YoY growth. That said, China’s sharing data, which came in at 29 percent, is constrained because of restrictions to Internet access.

The study also shed light on mobile sharing, revealing that Android devices represent 57 percent of all mobile sharing and content engagement globally, which is up 300 percent over the last two years. Conversely, iOS devices have seen a gain of 143 percent when it comes to sharing over the same period.

Other noteworthy stats show that the states of Minnesota and Colorado pin the most, while Texas, Georgia, Virginia and Washington are noted as also having “Pinterest power.” Plus, when it comes to mobile in the U.S., the data found that iOS dominates Android in the northeast, specifically in New York and Washington.

“The unique insights from our 2013 Year in Review reflect a fast changing and dynamic environment when it comes to sharing and content engagement,” said Rich Harris, CEO, AddThis. “As our tools, services and data evolve in parallel, AddThis is uniquely positioned to help brands, marketers and other companies capitalize on these behavioral data shifts. We look forward to being on the forefront of these trends in 2014 and beyond.”

Check out more stats from the AddThis study with the company's infographic, which can be found here.

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