Pinterest Gets Rich with New Gifts Feed
Social pinboard Pinterest is now profiling products available for purchase with the introduction of a special new Gifts Feed.
Pinterest will display details including pricing, availability and where the product can be purchased online. The Gifts feed also provides price filters so Pinterest users can find products within their budgets.
Advertisers looking to leverage the new feature will need to be using Rich Pins. Pinterest currently supports several different kinds of Rich Pins including (recipes, movies, articles, places, as well as products).
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