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Pinterest Launches First API

Posted on 11.14.2013

Pinterest is growing up right before our very eyes. Not only has social media’s darling finally ventured into advertising, but the company also just launched its very first API.

Pinterest’s first set of API endpoints are being rolled out to partners like Zappos, Target, Nestle, Walmart and Hearst, according to a company blog post. However, the post continues to note that Pinterest is starting slow and working on high-quality integrations with partners of different sizes, too – particularly partners whom have already seen success with the Pinterest platform.

“In the coming weeks, we’ll release additional API endpoints that’ll surface different groups of Pins on partner sites,” the Pinterest blog states. “This includes APIs for your domain, like top repins, most recent Pins, related Pins, most clicked-through Pins and Pins from specific search terms.”

Currently, the API endpoints can be seen on a variety of big brand partner websites and apps. The APIs can be used to show popular products on the homepage or to curate top articles and other content from Pinterest. Plus, the pins update regularly, so trends stay up-to-date. This means that if someone’s looking for Thanksgiving Recipes on AllRecipes.com, for example, they’ll see the most pinned recipes from the site on the homepage. Conversly, someone could go to Zappos.com to see which shoes are pinned most frequently.

Those who are interested in integrating their site with Pinterest’s APIs can sign up for more information here.

               

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