Pinterest Pins Hopes on Video Ads
Pinterest is laser-focused on improving its advertising ecosystem and on the heels of introducing a CPC auction earlier this month has just debuted video ads.
More video has made its way into Pinterest over the past year according to the company so it makes perfect sense for the company to amplify its efforts regarding this type of content. Within the feeds of its 100 million reported users, video use is up an impressive 60 percent from a year prior (with YouTube being the top source of pinned videos).
The promoted or sponsored videos, which will be mixed in with a users personalized feed over the next few months, play sound (videos actually only play short previews without sounds unless a user clicks to view the full version) and link viewers to pins for related products and services. Advertisers will reportedly be able to pair "related" pins to the video ads.