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Pinterest Redesign Tackles the Big Pictures

Posted on 3.17.2013

Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign.

The updated look is mostly notable for including bigger pictures, more linkage and enhanced discovery features, which were initially tested on select users starting back in January. Pinterest’s goal seems to be getting users to pin more and increase engagement with the images on the site.

In order to accomplish this task, the website has now added things like the ability to explore the pins on a user’s board without leaving the page that you’re currently visiting, along with links to related pins to those things that you’ve already pinned on the site. All of this will appear in new discovery tabs that will be alongside main images, meaning it will mirror sites like YouTube, which provide content discovery options from the page that a user is already on.

Plus, you’ll now be given pinning recommendations about what other users are pinning based on the content that you’ve flagged on your own board(s). This feature is also about to be released on the Pinterest mobile applications for iOS and Android.

Additionally, Pinterest also now has bigger pins and offers a better way to navigate back through your recent browsing history to find recently viewed content with a new back button.

And don’t forget, Pinterest also just released a new analytics service to help brand’s identify their most popular and best-performing content on the site. This, coupled with the new redesign, makes one think that Pinterest may just be getting ready to think about monetizing its service.


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