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Pinterest Ventures into Location

Posted on 11.21.2013

Pinterest has expanded its Rich Pin offering to include “Place Pins”, which enable users (including businesses) to map the destinations they love.

Similar to other Rich Pins, Place Pins include extra details like the address and phone number of a place directly within the pin so that users can easily pull up information. In fact, Place Pins are also accessible on smartphones, which means that consumers can now look to Pinterest when trying to discover new places on the go.

“Pinners often create boards around the vacations they’d like to take, the places they love around their homes and the spots they’ve been meaning to explore with friends,” Pinterest said in a blog post. “In fact, every day people pin about 1.5 million places, and there are more than 750 million pins of these destinations on Pinterest. We wanted to make these places on Pinterest even better.”

The blog goes on to mention that a few brands have already created place boards, including the Travel Channel, the Four Seasons Hotels and Resorts and the University of Michigan. The University of Michigan, for example created a Place board titled “Tour #UMich”, which provides help to new and future students navigating the campus.

In order to create a board of Place Pins, users need to select “Add a map” when creating a new board or editing an existing board’s settings. It is also important to note that the locations for Place Pins are provided by Foursquare, however there is no check-in feature offered on Pinterest. That said, it will be interesting to see how this new Rich Pin functionality will help Pinterest’s monetization efforts, as connecting users with local businesses is definitely a step that could prove to be profitable in the long run.

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