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Pinteresting Analytics

Posted on 3.13.2013

You no longer have to wonder what products or content from your site is getting the most attention on Pinterest, because the image-based social network has finally unveiled an analytic solution.

The solution, which has been dubbed Pinterest Web Analytics, provides business owners who have verified websites with information about how many people have pinned content from their site, how many people have seen the pins and how many people visited their site from Pinterest. Moreover, the analytics displays the most repinned, most clicked and most recent pins, so that site owners can gain insights into what type of content is resonating with their Pinterest audience.

Before you can start diving deep into Pinterest analytics, however, you must first gain early access to Pinterest’s new look and have a verified website. Once these steps are done, you can go to the top right menu and click on “Analytics.”

The data from Pinterest's new analytics offering will help businesses measure the impact that the social network has on their brand, which leaves us wondering if the next step for this young social network will be to launch advertising options.

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