Pinteresting Business News
Just like many businesses aren’t exactly sure how to monetize on the ever increasing number of Pinterest users (17.8 million according to Comscore), until recently Pinterest really didn’t know how to handle its business clientele either. Its new tools for the business community, however, are beginning to cater to the thousands of companies who are part of the pinning community. Publications, brands, designers, bloggers, retailers and others are now encouraged to sign up for a business account. For those that signed up previously, they can easily convert a personal account (used for work purposes) into a business one. By doing so, Pinterest allows them to specify their business name (instead of first and last name), verify website, and add new buttons, widgets and more. Additionally, Pinterest has added case studies to its business site regaling how companies are increasing customer reach, driving traffic to their sites and engaging with their strongest advocates.
In the January 2013 issue, Website Magazine editors detail how to run a successful Pinterest contest. Once you are Pinterest proven, check out these five powerful Pinterest promotions for merchants.