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Pitching Bloggers for Publicity

Posted on 12.30.2009

Any blogger will tell you that as soon as they made their first few posts, the pitches for coverage or product mentions came rolling in. There's good reason for that: a mention on a few popular blogs provides plenty of benefits including brand visibility and incoming links.

Here at Website Magazine, we get plenty of pitches — from story ideas to products. Every day businesses hungry for exposure send us an e-mail or product to try. Some are very effective, while others are relegated to the trash bin faster than they arrived. A proper pitch requires planning and execution.

Read more on "How To Pitch a Blogger" by Website Magazine's Senior Editor Mike Phillips.

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