Pixazza on the Move – Calling all Publishers
Web service Pixazza announced some interesting growth statistics, showing that there might just be something changing about the way consumers are interacting with images online.
Through its growing network of popular publishers, Pixazza now reaches more than 70 million unique visitors per month. This demonstrates an 80 percent increase in reach in just five months. During the same time period, the number of publishers in the Pixazza network grew 15x. In addition, Pixazza now enables images at a rate of 20 billion image views per year, representing a 100 percent increase over the past five months. Just as page views are commonly used to measure web site traffic, Pixazza tracks image views, which count the number of times a web publisher serves a Pixazza-enabled image.
When a consumer mouses over a Pixazza-enabled image on a publisher's site, a card appears, which displays information about the products inside the picture and enables a purchase from Pixazza’s network of established merchants. Pixazza cards offer an innovative way for advertisers to promote their brands to a premium demographic just when their interest is piqued. Then, once engaged, Pixazza delivers targeted information.
"Consumers access an unprecedented level of content through the Internet, a uniquely visual medium, but brand advertisers have lacked the tools to attract a viewer’s attention within the context of images," said Bob Lisbonne, CEO of Pixazza. "Pixazza solves this problem by transforming online images into captivating content that connects consumers with products when their intent, interest and engagement are highest."