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The Race for Video/Media Syndication

Posted on 12.19.2006
PixsyPower, launched Tuesday by Pixsy Corp. (a company that provides a Web-based visual search services) is a new media search tool and widget suite that allows bloggers, social networking sites, and other Web publishers to capitalize on media searches (mainly video, photos). Publishers can sign up for free and deploy the search engines and widgets, which allow visitors to search the Web's media content and obtain results without leaving the publishers' sites.

Sounds great in theory, but there is quite a bit of competition in the space already. BlinkX (offering only video search) is Pixsy's main competition but should Google and Yahoo (both offering image and video search) allow the syndication of their content, Pixsy and others will have even more of an uphill battle - especially if they don't end up sharing the revenue.

“Pixsy’s business model of using media search tools to create search traffic on websites is a unique and effective way of generating new targeted advertising inventory across the web,” said Jack Klues, Chairman, Publicis Groupe Media.  “We believe that Pixsy is well positioned to significantly exploit this growing market.”

NOTE: I tried to sign up for Pixsy but encountered a pretty sizable server application error.

UPDATE: The problem seemed to stem from a "badly-configured" database script. I registered and it seems to work fine.
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