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3 Personalization Platforms to Consider

Posted on 8.01.2013

Personalization is key to engaging today’s shoppers and keeping competition at bay.

Despite privacy concerns, nearly 50 percent of consumers are receptive to their favorite stores or brands using their tracking data to inform their future purchases and make them aware of product availability, according got an Accenture study.

The report also detailed that U.S. consumers feel it’s more important to them that companies present relevant offers (61 percent) than companies no longer tracking their website activity (39 percent).

Start speaking to your customers in a personalized, relevant way with one of these high-powered solutions.

Certona

The Resonance Personalization Platform is a software-as-a-service solution from Certona that personalizes the entire customer journey – acquisition, engagement, conversion and retention. Resonance provides targeted recommendations to each visitor based on their real-time behavioral profile and purchase patterns.

Here’s how Resonance Personalization Platform works:

RichRelevance

The enRICH Personalization Engine by RichRelevance offers retailers a variety of solutions, including targeted promotions, personalized product recommendations, personalized content and relevant brand advertising (across all channels).

RichRelevance’s different solutions are powered by the enRICH Personalization Engine, including RichAds which exposes consumers to relevant advertising, such as video testimonials, trailers, reviews, promote products, etc.

Here’s a personalized product recommendation example:

Monitus

PersonaQuest, from Monitus Tools, is an on-site personalization and targeting platform aimed to help companies create personalized content that is shown only to specific website visitor segments. Brands that already have the standard Monitus Tools tracking installed on their sites, can place a tag where they want custom content to show. Here’s the setup:

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