Pluck Reaches Out with Programmatic, Personalized Email

It's not easy to maintain and manage the attention of an online audience but today's savviest 'Net professionals know to turn to tools and solutions to bring their community back into the digital conversation.

Demand Media's Pluck for example, a community platform designed to enhance websites with social experiences, has released version 6 of its solution and it comes with a number of interesting feature enhancements.

Pluck Outreach, for example, is an extension of the solution's existing email notifications capability. Outreach comes with more than 40 pre-built actions (approval notices for moderated contributions, post-purchase emails to solicit product reviews, and user friendship notices, among others) to help users stay involved and returning to the brand's digital social experience.

"Retailers and brands reap substantial dividends from investments in community on their owned websites," said Ben Schneider, vice president and general manager of Demand Media's Social Products Group. "Outreach will directly increase ROI on these investments by keeping active users involved, as well as acquiring new community members."