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Podcasting Comes on Strong

Posted on 7.25.2006
Hey, when you're right... you're right. An article in the May issue of Website Services Magazine predicted the growing appeal of the medium and showed WSM readers how to create and take advantage of podcasting. Research from Nielsen Analytics (see below) released this week confirms our speculation that podcasting is a smart decision. As such we figured that a quick podcasting refresher might be in order. Read "The Art and Science of Podcasting" now.

Statistics from Nielsen Analytics:
- More than 9 million U.S. Internet users downloaded one or more podcasts last month,
- 10% of survey respondents reporting eight or more downloads every week
- The audience for podcasts is overwhelmingly male
- Frequent podcast listeners report reduced radio listening time.

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