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More Proof of Podcasting Power

Posted on 4.19.2007
I don't have an iPod or mp3 player and I don't reguarly listen to podcasts on my computer. So is podcasting here now? Despite my personal doubts and reservations, there are still reports of success with podcasting. Here are a few noteworthy ones that came across my radar this morning:

- PRWeb's podcasting service just announced they have recorded over 2,000 episodes and delivered over 1,000,000 downloads since the launch of their official site - www.PRWebPodcast.com. "No one in the direct-to-consumer press release space can claim such success in getting the message direct to the consumer with podcasts," said Joel Baker, PRWeb President and Chief Operating Officer. "This unique podcast service gives our clients the chance to literally speak directly to consumers, adding more personality and SEO value to the press release."

- "Marketing Matters With M7," hosted by marketing communication firm M7's president Lisa Orrell, sent out a release stating they are now One of the Internet's Most Popular Marketing Podcasts on iTunes. M7 covers business marketing topics such as lead generation, SEO, event promotional and channel marketing.   - "Marketing Matters with M7 has grown into a much bigger success than I first thought possible," says Orrell. "Initially, I thought no one would want to participate or listen, but now we have guests booked through February of 2008 and our audience is spread around the globe."

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