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Popular Keyword Research Tools for 2012

Posted on 1.31.2012

There are numerous free and paid keyword research tools on the market today, all of them designed to help you identify the words and phrases that will generate the largest number of quality visitors to your Web property. Below are some of the most popular tools being used by marketers today:

Wordtracker’s paid version is $69 per month or $449 per year, but users can try the seven-day free trial before committing. Wordtracker also offers a free keyword research tool that doesn’t include many of the premium features of the paid version, such as 2,000 keywords per search, up to 300 related keywords per search, and detailed data about how much competition you face for each keyword.

Jaaxy is another paid solution but considered one of the least expensive on the market at $19 per month. It too offers a weeklong trial, this one costing $1. Jaaxy is an extremely easy-to-use keyword research tool that tells you exactly how many websites are listed for the exact keywords you are looking for. This “SEO Score” tells you if you are able to achieve a first-place listing on major search engines, and within minutes you can build a list of high traffic, low competition keywords.

Market Samurai
This is essentially a free downloadable keyword research tool with the option to upgrade to the more extensively featured full version for a one-time price of $149. The paid version provides more detailed SEO analysis and competition data, but the free download is a nifty tool in its own right.

WordStream has one of the most popular free keyword research tools on the market with more than a trillion words and long-tail phrases in its database. Users can export a list of thousands of keywords per search with the free tool, or opt for one of the premium versions. For $329 per month, the Standard Edition allows you to export up to 10,000 keywords per search, and the Extreme Long-Tail Keyword Edition lets you export up to 50,000 keywords per search for $599 per month.

Google AdWords Keyword Suggestion Tool
A free tool that recommends up to 1,000 keyword suggestions based on words that you enter or URLs you input for analysis. Another helpful tool is Google Insights for Search, which computes how many searches have been done for the terms given relative to the total number of searches done on Google over time.

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