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POV: Macromanage Your Retail Biz with ERP

Posted on 4.24.2016

Employees don’t grow when they are micromanaged and neither do businesses.

Website Magazine recently enlisted the help of enterprise resource planning (ERP) customers to share their positive experiences with their current provider. Among others, one submission stood out and which retailers may find particularly useful.

Sebastien Dupere is owner, president and CEO of Dupray (, which sells steam cleaners and steam irons in six countries. Dupray has 25-plus employees and an online store where it sells its products in four different languages on four different domains.

Sounds complex, right? Dupere shares his ERP success story below:

“I used to be heavily invested in the day-to-day operations of the company, and would often sink a significant amount of time on the minor, micro details. For example, I was always concerned with the fact that every tracking number that we generated had to be correctly relayed to our customer. I would check every email for every order. This quickly became to be an untenable situation.

Solution: We solved this problem through a concerted effort and focus on business development. We quickly realized that I, and by extension, the other executives, couldn’t really get hammered down by the micro details. We decided to pivot to macro. To allow this pivot to occur, we absolutely needed to ensure that the day-to-day operations were sufficiently automated to allow us to not have to worry about them. As a concrete example, we switched from the OpenERP to the much more robust Netsuite One World ERP.

Platforms we use: Our most crucial processes are integrated into our Netsuite ERP. We have automatic shipping, automatic relaying of invoices, specific tax calculations, inventory assessments, inventory restocking and transfers, automated priority customer service, automated bid adjustments for AdWords, PLAs, Bing, Amazon, Facebook, Twitter and Instagram advertising (minimum oversight).

We pull data from Google Analytics. We have alerts that tell us where we need to focus attention and where our brand is being mentioned and by whom. We have automated fraud detection that has saved us thousands of dollars as well. In terms of commerce, we use Magento because it integrates well with everything else, and is highly-customizable. We picked these softwares because of their ability to handle complexity.”

Of course this is just one story of the many available on how ERP helps companies, but it might serve as a wakeup call to those owners/presidents/CEOs who are micromanaging their companies in a way that is no scalable.

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