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Power of Social Sharing in Email

Posted on 1.10.2012

Social sharing is an important element of successful email campaigns, according to recent data from email marketing service provider GetResponse.

Despite the positive effect that results from including social sharing buttons within email, only 18.3 percent actually integrate them within their designs. That's actually a 40-percent increase year over year so the practice is picking up momentum.

The reason for the greater usage, according to GetResponse, is pretty straightforward in that it works towards generating a higher click-through-rate (CTR). In fact, 115 percent higher.

GetResponse put together this nice infographic of the Share is Power effect, but a few of the highlights include the following:

- Facebook, included in 91 percent of social email, is the most popular sharing option.

- LinkedIn sharing buttons are less popular. The number of email including LinkedIn actually dropped 25 percent. Twitter dropped too, but just 10 percent.

- The number of shares per 10,000 emails was still comparatively small - Facebook (23), Twitter (7) and LinkedIn (4) does emphasize the virtual impact, however.

GetResponse Email Marketing and Social Media Infographic
Via: GetResponse Email Marketing

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