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Powerful Local Listings from Yext PowerListings

Posted on 12.12.2011

There are many things to keep track of when running a business now-a-days. Aside from normal, day-to-day operations, business operators also need to focus on Internet strategies such as local business listings, which can be a very time-consuming task. 

Therefore, any tool that can help manage Internet business strategies in order to provide better time-management should be welcomed with open-arms in the business community – which brings us to Yext PowerListings, a platform that helps businesses manage and sync their local listings across a network of websites and mobile apps.

According to Yext, 6 percent of business listings change every month, which leads information to fall out of sync quickly – resulting in consumers obtaining the wrong information from local searches about 20 percent of the time.

PowerListings allows users to centrally control listings on more than 30 local search sites, including Yahoo!, Yelp, WhitePages, MapQuest, Superpages, Citysearch, Yellowbook, and Foursquare. The solution also guarantees a presence in the most possible local searches, the ability to track local search performance with full analytics, as well as includes enhanced listing capabilities for each site in its network – which provides the option to add photos, descriptions and promotions to listings.

Furthermore, Yext PowerListings Turbo, enables even quicker updates of a business’s information. Content such as photos, descriptions, hours and special offers are nearly instantly updated on participating Turbo partner sites.

"For a company with nearly 2000 locations, PowerListings 'Turbo' is an invaluable tool and time saver. For a small business where every visitor counts, incorrect listings can be crippling in terms of revenue,” says Howard Lerman, Yext CEO. “Getting this right will be a huge win for any business with a retail presence, and for consumers most of all. PowerListings 'Turbo' is a leap forward in this direction."

The Yext network not only reaches more than 150 million visitors per month, but also reaches consumers on multiple platforms, including mobile apps and mobile sites. Packages start at $8.25 a month and reach $41.58 a month, which includes more than 30 PowerListing sites.

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