Powering Performance-Based App Marketing
Mobile application marketing platform AppLift has acquired Bidstalk, a white label mobile DSP (demand-side platform).
The acquisition of Bidstalk and its proprietary programmatic offering will enable marketers to buy RTB-traded mobile inventory on a self-serve basis, further establishing AppLift as a premium source for performance-based app marketing. AppLift grants advertisers access to more than 50 programmatic mobile display, video, and native SSPs, exchanges, and further supply sources, all integrated with the platform on a global level.
"We looked for a company whose RTB capacities could best complement and empower our performance-focused demand stack. Bidstalk's technology is in a league of their own, with an efficiency and a scalability far above all other companies we have looked at in that space," said Tim Koschella, CEO and Co-founder of AppLift. "We are now able to unleash the full potential of DataLift, the world's first programmatic platform fully optimized for mobile performance."
Mobile will make up 56.2% of all programmatic ad spending in 2015 in the US, reaching $8.36 billion.