Increase Trust & Conversions with PowerReviews' New Magento Alliance
Website (and application) visitors/users will buy only when conditions are right.
There obviously must be a need, and the price must be "right," but there also needs to be some evidence that the seller is trustworthy.
While proof or evidence of this trustworthiness can come in a variety of forms, many online sellers are turning to user-generated content to help them make their case and convert their site visitors into product buyers and there are some interesting integrations emerging to make this happen.
PowerReviews, a provider of ratings, reviews and question and answer technology, for example, recently announced a partnership with popular e-commerce system Magento Commerce.
PowerReviews’ partnership with Magento ebables merchants to display user generated content (including star ratings, questions and answers and native photos and videos) directly in the review display, syndicate and distribute their reviews to other top retailer sites, and gather metrics on the performance that results from these efforts so they in turn can improve products and the digital shopping experience.
There's no question that shoppers are becoming increasingly reliant on user ratings and reviews as they can be a powerful mechanism to improve conversions.
For sellers looking to increase profits and the perception of their brand, the alliance between Magento and PowerReviews is most certainly one to watch and consider now and in the future.