PPC Management on the iPhone
Acquisio clients with the iPhone app can keep track of high-level PPC statistics, pause or resume client campaigns on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter. The dashboard is also actionable, so that users can pause underperforming campaigns or adgroups until they get back to the office to get a closer look and take proper action.
"SEM managers are very busy people. They need to be able to take advantage of moments of inactivity, during commute, for example, to increase their productivity. With the iPhone application, account managers can now see how all their accounts performed on the previous day, week, or month. The interface presents engaging line charts to map progress over time of any given metric," said Martin Le Sauteur, president and CEO of Acquisio Inc. "On the iPhone, the interface is sensitive to screen position, and we wanted to take advantage of this unique feature. When the screen is flipped on its side, we provide even more data on the screen."