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PPC Predictions & Trends for 2017

Posted on 11.12.2016

It’s been an exciting year for PPC: from Google’s decision to move right column ads to regular search results, to the rewelcoming of device bidding, PPC prospects in the coming year look bright.

We at Softline Solutions have been following these trends closely all year, and we’re eager to make some PPC predictions for 2017. The following predictions and trend reports are aggregated data from extensive analysis of client campaigns and industry trends over the course of the year; this paper is intended to be a predictive explanation of PPC trends to come in 2017, and statistical insight for brands and agencies alike.

This ebook's case studies demonstrate how Walmart,, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics-and your domain-into a tailspin.

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