Predict the Success of Future Video Campaigns
Visible Measures has launched a predictive video analytics capability that will be well received by those in media planning and execution.
The new Industry Forecaster feature, available within Visible Measures' video benchmarking and planning product , will allows advertisers to plan and execute video marketing strategies and factor in competitor performance, marketing category activity and overall market noise.
Brands will be able to view and act on predicted video viewership trends within an industry up to 28 days into the future, making it possible to launch campaigns when the industry/competition is less noisy or active. Visible Measures is utilizing its existing dataset (which consists of some 5 trillion data points) to make the predictions.
“Digital video is a vital part of brands’ marketing strategies, but it is becoming increasingly difficult to rise above industry and competitive noise,” said Brian Shin, CEO of Visible Measures.
“Our Industry Forecaster is a first-of-its-kind in today’s market, and gives advertisers the power to now use past, present and future data to make effective media buying decisions and run the most influential campaigns possible. Visible Measures’ customers already successfully rely on our platform every day to drive unmatched audience engagement worldwide, and this unique offering will further their success and ability to dominate their industry’s Share of Attention.”