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Prepare to See Out of the Box Names on Google+

Posted on 7.15.2014

With social media being the number one activity on the Internet there are few things that business's can due to match the impact that social networks have on consumer's and the products they purchase. 

Consumers use social media for a variety of reasons. While some use it primarily to communicate with friends and family others use it to scout business’s or products via customer reviews. Google+ is one of many social networks that consumers use to review, rate and research a business, product or service.

Since Google+’s inception in 2011 users have been mandated to use their real names. However, the tech giant has just announced that they have eliminated their rules on what names users can select.

While Google had previously made some revisions to their name policy, there are no longer any restrictions on which name a user can choose. The tech giant believes that lifting the ban will bring in a new influx of users, specifically those who were put off by having to use their real name when participating in activities on the social network.

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Google had previously eased their name rules when they allowed YouTube users to link their profiles and bring their usernames to Google+. So far, reaction from Google+ users has been mixed. Some seem genuinely excited about the rule change while others are worried that Google has just opened the door for spammers and “trolls” (someone who intentionally posts inflammatory statements in order to start arguments).

With the rule change going into effect just yesterday it remains to be seen whether or not spammers and trolls will start showing up on Google+. However, businesses should not be surprised if they see comments or reviews from users with out of the box usernames.

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