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Preparing for 'Net Success in 2017

Posted on 12.13.2016

Each new year provides another exceptional opportunity to recommit to your goals and objectives and provides the perfect time to evaluate what has been working and what has not. By asking the right questions and putting better plans in place before the end of the new year, you'll be starting off on the right foot.

Some of the most common end-of-year activities include evaluating expenses for inefficiencies, determining which products or services are not reaching their full potential in terms of revenue, how competitors fared throughout the year, resolving personnel and leadership issues, evaluating obstacles to growth and profitability as well as the potential solutions to any existing, foreseeable challenges.

Once the past year has been rigorously analyzed you can move on to preparing for the new year.


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+ Establish those SMART (Specific, Measurable, Actionable, Realistic, and Trackable) goals, for both the short and long. The one thing that advocates of goal-setting rarely mention, however, is that goals should really be part of the broader vision for success. It's easy to get distracted by goals of lesser importance, so use this time of year to consider how your goals can lead to genuine success.

+ Engage in a Web Refresh and make all the necessary modifications related to new phone numbers, copyright dates, privacy policy changes/updates, and the like that have accrued throughout the year. For most Web professionals the last few weeks of the year is the slowest of the, so doing the housekeeping is often the most productive use of time.

+ Eliminate Digital Clutter; another way to prepare for 'Net success is to eliminate the dead-weight of your website and other digital properties. Remove apps from your social media profiles, reduce the number of feeds in your feed readers and unsubscribe from all those emails you signed up for throughout the year.

+ Success will also prove elusive if Web workers have not committed to career development. Take the time at the end of each year to evaluate your membership in different organizations, consider new groups to join or establish and reach out to others with a similar mission.

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