Press Play! 4 Compelling Video Ads
With 52 percent of marketing professionals across the globe naming video as the type of content with the best return on investment (ROI), it is no wonder why more marketers are putting resources into running video ads.
However, succeeding with video takes much more than hitting record on a camera and editing the results. Rather, marketers must first do a lot of planning, including identifying a goal, audience and time line for their video, as well as creating a script. For some inspiration for your next campaign, take a look at four compelling video ads that were promoted on Twitter below:
Video Length: 35 seconds
Why It Works: With Airbnb’s video ad, the company invites its audience to “live in the movies” by leveraging its service. Airbnb uses a combination of traditional shots and animated shots in its short video, which captivates attention with visually appealing content. What’s more, the company promotes its campaign hashtag #LiveInTheMovies both in the video and in its Tweet.
Video Length: 15 seconds
Why It Works: E*Trade’s video has a clear goal – to market the company’s mobile app. The video works because it is ideal for a social audience, not only because it is short and to the point, but also because it is humorous and engaging.
Video Length: 47 seconds
Why It Works: Priceline uses a sarcastic tone in its video, which features a news anchor reading a story about a basketball fan who is traded to a new city because he didn’t book a last-minute plane ticket and hotel to support his team. The video is creative in its point that booking last-minute trips isn’t expensive for those who leverage Priceline.
Video Length: 43 seconds
Why It Works: Quaker Oats uses a video to promote a new contest. The video is long enough to provide audience members with all of the information they need to know about the contest (including the prize and how to enter), but still short enough to be watched by social audiences.