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PrestaShop Heads Into Europe with Open Source E-commerce Software

Posted on 7.29.2014

Open-source e-commerce solution PrestaShop is expanding into Europe and announcing Stefan Devroey as the new Country Manager for the ‘Benelux’ region. 

Devroey will lead PrestaShop’s operations in Belgium, Luxembourg and the Netherlands. Recruitment is currently underway for Country Managers in the UK, Germany, Spain, Italy, Poland and Russia.

PrestaShop currently has one of the world’s largest open source development communities dedicated to e-commerce technology. Established in 2007, the software has been downloaded almost 4 million times and more than 185,000 stores run on PrestaShop technology today.

“I am honored and very excited to be leading the Benelux office,” said Stefan Devroey, Country Manager at PrestaShop. “We have the most dynamic e-commerce solution in the market, a freemium business model and a very healthy user base in Benelux. I know PrestaShop will grow even further as people in the e-commerce industry learn more about our award-winning platform." Previously Stefan Devroey was the founder of a private company that provided ICT and e-commerce services. He is a former executive at Belgacom where Stefan was responsible for the launch of digital television in Belgium. He also served as Vice President of online media at Telenet, and CEO of a Telenet subsidiary that provided new media aimed at young people

Earlier this year, the company announced that it had secured $9.3 Million in a Series B funding round led by XAnge Private Equity, Seventure Partners and Serena Capital. With a total of $15 million in funding, PrestaShop plans to accelerate product development, marketing and international expansion.

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